I’m Jesse – commercial director, open collaborator, and all-around story* enthusiast (*my daughter is also named Story – that’s how enthusiastic I am).

What drew me to directing in the first place – and keeps me coming back – is the constant change of pace. Every project is a new creative challenge with its own rhythm and style, and I love that about commercial and content work. It keeps me sharp, inspired, and always learning.

I’ve tackled everything from fast-paced comedy campaigns to heartfelt doc-style spots. Whether the tone is funny, emotional, or somewhere in between, I believe strong storytelling is paramount. I love the challenge of amplifying a brand’s message in a way that actually engages with consumers.

I’m honored to have earned trust and directed for Nintendo, AT&T, TextNow, PepsiCo/Frito-Lay, Verizon, Samsung, Coffee-mate, Lenovo, WaterPik, and other Fortune 500 companies. A lot of my work involves celebrity talent, and I’ve been lucky to collaborate with Zoe Saldana, Natalie Portman, Jim Parsons, Wayne Brady, Joel McHale, Darren Criss, Nick Lachey, Kel Mitchell, Venus Williams, Teyana Taylor, and many others.

I believe the best sets are built on trust, positive energy, and knowing when to lead and when to listen. I approach every project with curiosity, openness, and a strong sense of teamwork.

I got my start at NYU’s Tisch School of the Arts where I studied film and television and probably ate more pastrami sandwiches from Katz’s deli than I should admit. Since then, I’ve been lucky to turn this passion into a career—and I’m always on the lookout for the next great idea to bring to life.

Let’s make something memorable.

Email me:
jesse@cutawaycreative.com